There are advertising agencies and public relations firms… and there are interactive media companies and public affairs consultants. But it’s rare to find a combination of all these disciplines in a single agency. That’s why Industrium is unique in Maine. Dave Goldberg, one of the four agency partners along with Don Fibich, Derek LaVallee and Dan Ventura, told us, “There’s a term we use — integrated agency — which means we’re agnostic regarding the services we apply to each client’s problem or opportunity. It’s incumbent upon us to understand the business or marketing issue and then apply the right mix of things we do, in an integrated fashion. It produces better results for our clients.”
For example, Industrium recently completed a public diplomacy campaign for the UAE (United Arab Emirates) to introduce the strong bi-lateral relationship between the UAE and the U.S., to D.C. and New York audiences. Dave said, “This sounds like a public affairs problem, but we told the story through video, digital content and print media; an integrated public affairs campaign.” (See http://uaeusaunited.com.)
Industrium’s clients include “a nice mix of category leaders here in Maine” such as Geary’s, Mercy Healthcare, Verrill Dana, Wreaths Across America, Yale Cordage and Camden National Bank, as well as the Presidential Commission to Eliminate Child Abuse and Neglect Fatalities, Con-way, Wabash National, and the big pharmaceutical firm UCB. Visit industrium.com to learn more.
